Located in the mountainous landscape of Potrero de Garay, El Pueblo Commercial Promenade offers a commercial experience fully integrated into its natural surroundings. As part of the Los Molinos Scenic Route project, it is strategically situated in a flat area of low native vegetation, linking the tourist route with a primary street in the town’s urban core, attracting both visitors and local residents.
The design introduces a flexible block typology, conceived to grow organically over time in response to new demands and investment opportunities. Planning regulations, building heights, urban form and materials were carefully defined to consolidate a harmonious, coherent, and context-sensitive identity that respects the natural environment.

Commercial spaces are interwoven with productive units, flower fields and open views, strengthening the relationship between landscape, production and social life. This integration fosters a promenade experience that goes beyond commerce, connecting with a way of living that is open, community-oriented, and deeply linked to the local landscape.

While the project foresees progressive, phased development, the masterplan is rooted in a long-term, comprehensive vision, supported by specific regulations and a design code that guides its evolution. It actively encourages the participation of small and medium-scale producers, with the possibility of forming partnerships for larger-scale enterprises. In this way, each lot may be developed independently while contributing to a diverse, coherent, and sustainable collective identity.